Your brand positioning already exists somewhere in the minds of your customers. We've developed a way to unearth this nebulous insight, bring it up to the surface and show you how meaningful and relevant it can be made to the people you want to engage with. The big picture intelligence is also massively helpful in getting key stakeholders aligned.
We put your brand in your customer's hand
We design digital journeys from a mobile customer experience backwards. If your website isn't delivering what your visitor wants within '3 golden seconds' they'll class this as a 'negative brand experience. 80% won't ever come back. 50% will tell others about it.
Be seduced by the call of Siren Craft Brew
Siren's brand creation uses every aspect of our team's talent to bring this hop-some identity to life. We've created a brand name and story that weaves its magic around our four main Siren beers or brand pillars. Hand drawn illustrations take lead roles across bottle designs and website giving Siren a differentiated brand look and feel to equal its alluring taste!
We start with 'understanding' and interview your board and stakeholders. Then we interview your clients. Then we look at your competition. Within this triangle of insight lies what makes you unique in the eyes of your customers. We then craft this into a simple positioning statement which becomes the bedrock of your brand. And we build everything creative - brand / website / communications - outwards from this positioning, to reinforce you, your company, product or services in the mind of your prospects.
Our process not only unearths brand but deep insights about what your audiences want to hear and opportunities your team might be missing out on. So when we brand we share this insight with you at top level so you can make the decision on whether to capitalise on it. We are brand writers too, and craft the audience facing messaging for you to cascade down through your marketing and communications. Which we can also help with if you have no internal resource. There's no short cut. It's hard graft chunking through this much intelligence. But we love 'complex' and the challenge of melding the 'amorphous' through sheer creative will...
How we help you to stand out from your competitors...