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The Imperium building and signage
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DM Campaign materials
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Brochure tab system
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A sample spread
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Detail from the invite sent out to prospective clients
Portfolio / Imperium
>The task...
To design and create the principal marketing materials for the launch of PRUPIM’s ‘new’ Imperium building and to develop a campaign building up to a successful agent launch.
The way forward...
We created an eye-catching brand style, teaser campaign, through to graphics at the launch, and subsequently a bold, yet functional brochure. We showcased Imperium while pushing the boundaries with a multi-layer duplexed invitation and hand trimmed brochure.
The outcome...
The agents launch saw a staggering 33% acceptance rate from those invited, despite the proximity to Christmas and the hard economic climate that the agents have been experiencing.
