What a gift of a job…

Innova came to us with a name and the desire to provide a unique online gift experience.

Starting with the phrase ‘the art of giving’, we took Innova right back to the essence of the gift. The intrigue and mystery of a wrapped gift. From this concept the Innova Gifts’ ‘ig’ falling ribbon was born. Beautifully simple and elegant, the logo was just the start. We wanted Innova to own the ribbon. The logo is adaptable – at Christmas it becomes a Christmas tree, on Valentine’s Day it changes shape again to become a heart. The possibilities are endless.

We produced: Brand / fully featured CMS website / product photography / stationery / gift cards / gift boxes / wrapping paper / boutique bags / tags / stickers / adverts / exhibition graphics and seasonal branding…

“‘Bring the dream to life’ was the brief. From that moment on, the collective brains of the team set to work to come up with a range of great design ideas and novel twists from pretty much a blank sheet of paper. Outcome: Innova Gifts was born. From the design of the website, the look of our packaging, the creation of our ads and all support materials, Chris and the rest of the team at Voyage guided us through a process to produce the Innova Gifts you see today. As for working with them, they’re fun and creative people who love a challenge. We really couldn’t have done it without them.

Justin - Innova Gifts

brand identity
innovagifts.co.uk
packaging
boutique bag
tags
photography
advertising
sub brand elements
signature brand identity