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Desk-drop device
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Number-plate graphics
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Parking fine style campaign piece
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Promotional leaflet
Portfolio / Worldcom
>The task...
Promote a car-sharing scheme to all Worldcom employees based in the Reading office, developing a strong visual identity for the programme and encouraging take-up at the time of launch.
The way forward...
Teaser number plates generated initial interest and provided a thought-provoking stimulus. Windscreen notices disguised as parking fines then got employees talking and spreading the word.
The outcome...
There was a 52% take-up on the day of official launch – probably the most successful launch to date of this type of scheme in the UK!
Praise...
Voyage surpassed all expectations in coming up with a groundbreaking marketing campaign to launch the Worldcom employee car-share scheme. The creativity and impact of the Voyage designs were instrumental in achieving a high success rate for the scheme.
